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400 George Street
Brisbane Queensland Australia

Art Direction
Project Management
Concept Development
Design Development
Environmental Signage
Access Consultancy

Brief
A-Grade Commercial Office Tower recently completed at the corner of Turbot and George Streets in the prestigious western corridor section of the Brisbane CBD. The site is directly opposite the Brisbane Magistrates Court and the Brisbane Supreme and District Courts.

Our brief was to develop and design a wayfinding signage solution for the base building which complimented the architectural design provided by Cox Rayner Architects and which meet the expectations of the client to provide spatial problem solving information for all people regardless of their ability. Wayfinding Australia was also engaged to provide the client with a disability access and evacuation planning for this project.

About Wayfinding Australia Response
The client brief provided some interesting challenges for the design team, specifically in regards to the client’s requirement of providing spatial problem solving information for all people regardless of their ability. The Wayfinding Australia design team used its extensive knowledge base to work with the client to explain the building spaces to all people. Areas of our core business skills including environmental graphic design, sensory and disability access design were infused into this project to satisfy our client’s objectives. A discrete yet inclusive approach was developed for all signage designs used in the project. The concept brand developed by the architectural team was further developed and applied to the built form. Journey planning and developing an arrival statement strongly underpinned the design we developed.

Results
The end result places 400 George and its tenants with a best practice outcome, consistent with the architectural intent and the client’s objectives which is more inclusive than any other property currently in the Brisbane central business district.

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